How to start an art collection

Today, we are with Victoria Hawkins at White Cube Gallery to get the inside scoop on art!

Here is a link to TSTBU Podcast where the full interview can be found: podcasts.apple.com/us/podcast/gallerist-answers…

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We met Victoria in the Hamptons last summer at an event. We want to help make visiting an art gallery seem less intimidating. Victoria is English, and White Cube's Headquarters are in London. They recently opened their Manhattan outpost.
When you go to an art gallery, what questions should you be asking? Don't be afraid to ask any questions. However, the art world doesn't encourage you to ask questions. For example, sometimes when you go to an art gallery there is a piece of work on the wall with no information - no artists name, no price, etc. Start with what you think is most interesting. You could ask, "Who is this artist?" "When was this made?" "How did they make this artwork?"
How much research should you do in advance? If you're starting out, before you go, you can research information on the gallery, what they are currently showing - what artist or exhibitions they have up, this can usually be found on the About Page of the gallery's website. You can start to decide if you like the artwork or not. You could also go to an art gallery and not know anything, because you never know when it'll click OR you'll find something you really don't like. By researching the things you don't like, you can find out what you do like.
You come in & fall in love with a piece of art, & the person decides to purchase, what is the process like from there? If you buy a piece of art, you really need to love it. You don't have to make a decision right then. Ask information on the artist, for their CV (Resume), a biography, is their work in any museums? This can help you determine the importance of the artist.
Can you visit an art gallery if you do not want to buy? Yes
How can you figure out the price? Can you ask the price? Yes, you can ask. Most of the time, things will be for sale. A gallery is a shop for art, so the point is to sell the pieces.
Why is it important for an artist to have a gallery? (for example, the gallery functions as a PR company (press, meeting the right people, help promote them)). It can be helpful so the artist can focus on being creative. The gallery can help think about upcoming exhibitions, how to market them artist, put them in touch with museum curators, try and sell their work for them, etc. An artist would want to be with a gallery who nurtures them.
Break down myths -
For people who want to collect art, but think they don’t know enough to do so. Do some research. It is important to find someone within a gallery you trust whom you can ask questions. Ask them about the artists at their gallery, etc. People who work at art galleries usually have studied art in some way.
If you like art, can you learn about it and enjoy it in art galleries & museums and not have to purchase? Yes. Museums are for everyone. You can also visit art galleries too. Art is for everyone.
You can start collecting one type of work and it is okay if your aesthetic changes later. This is okay, and normal. When you're starting out, you find your way and that is a part of the journey. You need to love the work you buy. If your first piece of artwork is a piece on paper, 20 years later, it may not be your taste, but at the time you loved it. The strength of an art collection is that it isn't the same as anyone else's. Buy from the heart, and it'll be personal to you.
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