How to Analyze User Behavior Data by Betterment Product Manager

Product Management event in New York about how to analyze user behaviour data.

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Distinguishing business critical events from user behavior is an important part of leveraging event tracking for product development. In this event Matt Salefski demoed funnels and discussed how and when to use SQL and Mixpanel for tracking events and behaviors.

Matt is a Group Product Manager at Betterment who focuses on building products that make it easier for customers to invest. Prior to Betterment, Matt was a Senior Product Manager at Amazon in Seattle with experience on the Marketplace and Kindle teams.


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Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles.

Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues.

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