How to Succeed as a Non-Technical PM by Spotify's Product Owner

Product Management Event in New York about How to Succeed as a Non-Technical Product Manager.

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Many companies require Product Managers to have a technical background - whether it be a formal Computer Science degree or experience with writing code.

"Over the years I've been self-conscious about my lack of technical background, yet I’ve learned that technical skills aren’t everything when it comes to Product Management." Jori Bell broke down the myth of needing technical skills to be a successful Product Manager.

She talked about how you need to understand the types of skills that will make you a successful Product Manager. She also discussed the importance of bringing non-technical value to a team and how to do it, and how you can build trust with a technical team.

Jori Bell is a Product Manager at Spotify. Prior to Spotify, she was a Product Manager all over New York City. She has worked at SoundCloud, Rolling Stone and AOL, Inc. She hails from Chicago and has a soft spot for deep dish pizza. Jori holds a Bachelor's Degree in Journalism.

Chapter 1 0:40 Agenda
Chapter 2 2:05 Speaker Intro
Chapter 3 7:55 First Product Manager Title at Soundcloud
Chapter 4 10:37 Why talk about something you CAN'T do?
Chapter 5 13:20 What Is Product Management?
Chapter 6 14:55 Why Are There so Many Differing Definitions for Product Management?
Chapter 7 18:10 Product Managers Need to Know "Enough"
Chapter 8 23:22 Technical Product Managers Can Be Limiting for Engineers
Chapter 9 27:25 If Not Coding What Do I Need?
Chapter 10 30:55 Where to Start When You've Never Worked with Engineers Before?
Chapter 11 33:05 Where to Start When Interviewing?
Chapter 12 42:30 Questions from the Audience

ABOUT US:
We host product management, data and coding events every week in Silicon Valley, San Francisco, Los Angeles, Santa Monica, Orange County and New York. Click here to see what we have coming up: bit.ly/2CEbsce

Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix.

Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles.

Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues.

If you want to become a product manager in 8 weeks, see our upcoming courses here: bit.ly/2BdWq0J

📓 The Product Book has arrived! Learn how to become a great Product Manager. On sale for a limited time. Get your copy here: amzn.to/2uJqg9A

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