How To Analyze Your Customer Reviews with Text Analysis - Data Crunch

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If you run a business or organizations, it's important to know what your customers are saying about you - whether if its a form of a blog, social media post, review or comment.

This is where text mining and text analysis comes into play. Data scientists build text mining algorithms to mine texts from customers and map out a word cloud to understand their customers.

Dr. Lau shows us how to do text analysis in this Data Crunch episode.

Text analysis data files for this episode: goo.gl/Y5YwRH
Google Alerts: google.com.my/alerts
Brandwatch: brandwatch.com/

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