How to Check your Email Reputation and Score

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As an email marketer, you want to make sure that your promotions, newsletters are received by your recipients directly in their Inbox and not in their Spam Folders.

By keeping an eye on some metrics (emails opened, unopened, clicked), you will get an idea of how your emails are received by your subscribers.

This can be achieved by checking Email Reputation and Sender Score. Let us understand how these can be checked.

Log on to the website mail-tester.com. The purpose of this site is to test the spammyness of your Emails. Follow the demo as directed in the video.

Once you know where you are going wrong, you can fix it. Similarly there are two more sites that can help. These are Senderscore and Reputationauthority.

It is easier to maintain a good Sender Score than to cure it since it will cost you time and money.

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