How to Make a YouTube Video Easy to Find

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Learn how to make your video easy to find for a large audience using YouTube's search engine and promotional resources.

Step 1: Learn about SEO or Search Engine Optimization
Learn about SEO or Search Engine Optimization at SEO.com. This is an internet marketing technique -- a way to use search engine keywords that can increase traffic volume to your video.

Step 2: Pick up to 5 keywords for your video
Pick up to five targeted keywords for your video. For example, if your video is about a goofy golfer, use "golf," "golfer," "swing," and "club."

Tip
On your YouTube video's page, integrate your keywords into the video's title, description, and tags.

Step 3: Get YouTube editors to spotlight your video
Get YouTube editors to spotlight your video. Have friends suggest your video at [email protected].

Tip
YouTube always has spotlight competitions for videos uploaded within a specified time period from 48 hours to 30 days.

Step 4: Make your video a YouTube Promoted Video
Make your video a Promoted Video -- a paid YouTube service where your video is spotlighted on YouTube search result pages with content relevant to your video's keywords. Now, captivate your audience.

Did You Know?
In 2007, the first U.S. presidential debates were televised through YouTube, where YouTube users directly asked the candidates questions.