How To Reduce Your Website's Bounce Rate.

In general, bounce rate is defined as many people leaving a site without doing anything on it. Google refines the definition as the percentage of single page visits. Bashar, a Senior Marketing Consultant with Nova Solutions explains how to reduce your bounce rate to make your website more successful.

The first thing to consider is whether your site is mobile friendly and responsive. A high percentage of people now search the internet from mobile devices so utilize Google analytics to identify the device your visitors use to see your site.

Secondly, if your conversion rates are low, you need to re-evaluate your content. Is it attractive and easy to navigate? Tailor your message to appeal to your target audience.

Implementing social media log-ins can bring a lot more traffic to your site if you don’t require your visitors to create new user names and passwords. Making things easier for your potential customers entices them to log in and actively engage in your site.

Pop ups can be a good thing, but not if they interfere with the user’s experience. When pop ups become excessive, the viewer can become frustrated and bounce out of your site.

Finally, clean, clear content that is segmented properly is more inviting to viewers. Present all pertinent information so that it is easy to see and you will engage your visitor.

Consult with your SEO professional to be sure your website is engaging and properly geared to your target audience for the best results.

Nova Solutions
[email protected] | +1 (416) 546-7505 | novasolutions.ca/
85 Corstate Ave, Suite 200
Concord, ON, L4K 4Y2