Google Ads and Google Analytics Auto Tagging Tutorial and Linked Accounts

Check out our Google AdWords Auto Tagging tutorial so you can learn how to link your Google Ads and Google Analytics account while setting up auto-tagging and tracking. Tracking your campaigns can be very simple with this tutorial and we will show you how to do it using the new Google Ads and Google Analytics interfaces.

After looking for tutorials about auto-tagging, we kept seeing old ones that didn't tell you how to actually do it.

Steps to Set-up Auto Tagging in Google Analytics with Google AdWords:

1 - First, you need to create your Google Ads and Google Analytics accounts. We recommend using the same Google Account to create your accounts.
2 - Next, you want to Link your accounts. You can do this by first going to the Admin page in Google Analytics and clicking on Google Ads Linking underneath the property section.
3 - You can link your accounts in Google Analytics, set-up to include All Website Data, and enable Auto-Tagging, which will happen automatically, by using the Analytics interface.
4 - Next, go to your Google AdWords account, click on settings, and click on Linked Accounts. You can make sure that your Google Analytics account is linked and you can set-up Goals and import them as conversions.
5 - Finally, go to your Overview screen in AdWords, click on settings down the left hand side, and make sure you have Auto-Tagging enabled in Google AdWords.

In order to make sure it is all set-up, you want to go back to Google Analytics under Campaigns and Google Ads and you will be able to see all of your data, results, and statistics for your campaign.