How to Approach Strangers for Customer Interviews

LIFFFT's Whiteboard Wednesday videos on Customer Development.

What would you do if you weren't afraid?

Skydive. Start a company. Ask them out. Travel the world. Learn to paint.

But there's a more interesting question. "Why are you afraid?"

Once you ask the "five whys" enough times, you often end up getting to the same core reason, over and over again.

Rejection.

One of the most terrifying ways to get rejected is by approaching strangers.

But if you want to do customer interviews (and you DO want to do customer interviews), you have to approach strangers.

Here's the thing though. It turns out approaching people isn't actually that hard.

One of the tricks that makes approaching people easier is to have some "openers" prepared, and knowing how to continue a good conversation.

In this week's Whiteboard Wednesday video, Kav talks about [[LINK: how to approach people and build rapport]] and provides a few opening patterns that we have seen work almost 100% of the time.

This tactical advice will help you get comfortable approaching and interviewing people on the street, in the bookstore, at a bar... anywhere!

Help us caption & translate this video!

amara.org/v/H0J8/