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How to Calculate Lifetime Customer Value (LTV) & Customer Acquisition Cost (CAC)

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How to Calculate Lifetime Customer Value (LTV) & Customer Acquisition Cost (CAC)

17,733 views September 25, 2020 7:50

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ChannelAlex Berman

Description from the creator

Let us talk about how to calculate the customer lifetime value and customer acquisition cost.

Want to learn how to grow or start your company and earn 10X more? Hop on in at ➡️ email10k.com/ ⬅️

So why is this important?

Well, we see all these acronyms, and if you're in business school, I know when I was back getting my Bachelors of Science in Marketing.

Yes, that's right.

I am a Marketing Scientist.

We were thrown all sorts of different acronyms back in business school, and this is something that we're dealing with now.

So what is LTV?

What is CAC?

That's what I want to talk about in today's video.

Let's break it down and make it as easy as possible.
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About this tutorial

Alex Berman published this 7:50 video tutorial on September 25, 2020. It has been watched 17,733 times on YouTube.

Category
Education
Duration
7:50
Published
September 25, 2020
Views
17,733
Likes
250

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Further reading

  • Lifetime Value Calculation - Overview, How to Calculate LTV corporatefinanceinstitute.com

    The customer lifetime value (LTV), also known as lifetime value, is the total revenue Sales Revenue Sales revenue is the income received by a company from its sales of goods or the provision of services. In accounting,…

  • A Guide on How to Calculate Customer Lifetime Value nimble.com

    The lifetime value of a customer (LTV) is the method used to determine the income expected from the client for the supposed lifetime (LT) from the first purchase until the moment when the client stops interacting with t…

  • How to Calculate the Lifetime Value of a Customer (LTV) thebalancesmb.com

    In the simplest form, LTV equals Lifetime Customer Revenue minus Lifetime Customer Costs. Using a simple example, if a customer purchases $1,000 worth of products or services from your business over the lifetime of your…

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