HDTutorial
EN
How to create a great brand name | Jonathan Bell

Playback starts YouTube’s embedded player (privacy-enhanced mode).

How to create a great brand name | Jonathan Bell

3,489,256 views October 29, 2017 5:41

Watch on YouTube
ChannelTED Archive

In brief

You’ll uncover the principles behind memorable brand names like Apple and Airbnb, learning how to craft one that stands out and sticks in people’s minds. Jonathan Bell breaks down key strategies for creating a name that feels unique, meaningful, and instantly recognizable—ideal for entrepreneurs or marketers looking to build a strong brand identity.

Description from the creator

Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name.

TEDArchive presents previously unpublished talks from TED conferences.
Enjoy this unedited talk by Jonathan Bell.
Filmed at TEDUniversity in 2016.

About this tutorial

TED Archive published this 5:41 video tutorial on October 29, 2017. It has been watched 3,489,256 times on YouTube.

Category
Education
Duration
5:41
Published
October 29, 2017
Views
3,489,256
Likes
64,019

Tags

Share

This tutorial in other languages