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How to do Attribution Modeling in Google Analytics - Theory, Tactics & Implementation

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How to do Attribution Modeling in Google Analytics - Theory, Tactics & Implementation

12,743 views October 29, 2019 14:49

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ChannelJesper Åström

Description from the creator

If you would like to improve your advertising, content marketing or any other kind of traffic acquisition, then it is always good to know where your work brings home a bang for the buck.

This video takes you through how to setup attribution modeling in Google Analytics. But wait, there is more. It also takes you through the three major types of attribution types there are. But wait there is more... it ALSO takes you through 5 different models you can instantly apply to your own account (even though I only recommend you to use one..)

As per usual - ask any questions you want in the comments on YouTube and have a wonderful weekend. See you on Sunday!

Case studies of Multi Channel Attribution - Online to Store (MCA - O2S)
1. thinkwithgoogle.com/marketing-resources/online-…
2. thinkwithgoogle.com/marketing-resources/omnicha…
3. thinkwithgoogle.com/consumer-insights/offline-s…

About this tutorial

Jesper Åström published this 14:49 video tutorial on October 29, 2019. It has been watched 12,743 times on YouTube.

Category
Education
Duration
14:49
Published
October 29, 2019
Views
12,743
Likes
384

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