HDTutorial
EN
How to Do Keyword Research for PPC | WordStream

Playback starts YouTube’s embedded player (privacy-enhanced mode).

How to Do Keyword Research for PPC | WordStream

20,104 views March 26, 2020 8:01

Watch on YouTube
ChannelWordStream

Chapters

Description from the creator

WordStream's Free Keyword Tool:
wordstream.com/keywords?utm_source=youtube&…

Get the guide here! marketing.wordstream.com/WSContentDLWebAnyWhite…

Today, we’re bringing you a keyword research tutorial, and explaining exactly how you can use it in your PPC campaigns and which tools will help you be successful. If you're interested in conducting keyword research for your search marketing campaigns, keep on watching!

Feel free to leave a comment if you have any questions!
0:00 - Intro
0:19 - Overview
0:29 - What is keyword research?
0:48 - Why is keyword research important?
1:30 - Keyword research for paid search campaigns
2:19 - Types of keywords
3:00 - Keyword brainstorming
3:38 - How to use a keyword research tool
4:38 - Specific keyword research tools
6:42 - Negative keywords
7:30 - Wrap up

More resources:
How to Do Keyword Research blog post:
wordstream.com/blog/ws/2017/08/09/easy-keyword-…

About this tutorial

WordStream published this 8:01 video tutorial on March 26, 2020. It has been watched 20,104 times on YouTube.

Channel
WordStream
Category
Education
Duration
8:01
Published
March 26, 2020
Views
20,104
Likes
219

Tags

Share

Further reading

  • Keyword Research: How to Find Profit-Driving New ... - WordStream wordstream.com

    WordStream's keyword research tools make researching profit-driving keywords easy. You can quickly and easily find new keywords for your business, organize long lists of keywords into workable groups, and even evaluate…

  • Free Keyword Tool | WordStream wordstream.com

    WordStream Advisor - WordStream Advisor makes online advertising easy: You can create, optimize, manage, and measure high-performing paid search and paid social campaigns in just 20 minutes a week. Smart tools, weekly a…

  • PPC Keywords: How to Find the Right Keywords for ... - WordStream wordstream.com

    Managing keywords with WordStream's 20-Minute PPC Work Week. WordStream Advisor helps you stay organized even as your PPC keyword database grows into the millions. With our keyword grouping tools, you’re given suggestio…

This tutorial in other languages