How To Get Your Business on Google Search and Maps (2020 Local SEO)

Want to know how to add your business to Google Search and Maps? Bryan Caplan's got you covered!

Join Bryan as he takes you through a real-life example of building a brand new Google My Business 2021 Local SEO profile for his aunt's Reiki business. In the video, Bryan shows you how to login to Google My Business, how to add a new business to Google's directly, and how to build your Google Business profile, so customers can find you.

Bryan also shows you some Google My Business optimization tips along the way!
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[00:00:45.020]
OK, guys, so we are going to be building a brand new Google, my business profile, first place you're going to go is Google dotcom business. So whatever you want to create a new profile, whenever you want to log into your dashboard to see what's going on with Google my business, Google dot com business. And I actually had to create a video just about accessing Google my business. So remember this book market, Google dotcom business. So we're going to go to manage now and this is bringing me into my dashboard now.

[00:01:51.860]
She's the only one that's got that name in the Google Universe and Google my business. So it says Create a business with this name. I'm going to click. Yes. Now, this is where we confirm the business name, the healing door. I'm going to click on next. And it's saying business category. Now, Maria's business is all about it's about Reiki. It's about as basically holistic energy. And it's kind of like meditation in a way, except Maria is pouring her positive energy into whoever the client is.

[00:03:21.640]
Well, I do something like that, but I can't find the category that makes sense. You've got to find when you're on the screen choosing the category that best fits your business, you can add up to nine or ten categories total so you can add nine additional categories after the fact. But right now, this is our primary category. This is if someone were looking for our business, our products, our services, how we would be classified. So since Maria does Reiki, we're going to do Reiki therapist next.

[00:03:54.720]
Do you want to add a location customers can visit like a store or office? Yes, Maria practices in her house. She has a new she built out her whole basement into a studio, into a workspace. So we're going to click. Yes. OK, and I'm going to type in her address. And I'll click next. And says, do you also serve customers outside of this location? Well, as I just said, she does remote.

[00:04:22.510]
So she is a hybrid business. She has people coming to her place of business and she also can service them outside of her business. And it's really cool because she can still be sitting in Mansfield, Massachusetts, and help me all the way up here in Manchester, New Hampshire.

[00:04:40.500]
Now it's going to ask you to add service areas. Here's the deal, there are a lot of people that try to. Kind of gaming the system, right, and I could do that, too, I could say, hey, we service all the United States. Guess what? It doesn't work like that. If someone's looking up a Reiki therapist and they're in Pittsburgh, Pennsylvania, or Denver, Colorado, or Los Angeles, California.

[00:05:12.900]
So as a rule of thumb, try to keep it within 20 miles of where you're where you're located. So for Maria will do Mansfield, what we could just do in Massachusetts, so do Massachusetts. She also can service Rhode Island. She can service New Hampshire. And there you go.

[00:07:14.460]
Well, Maria is a real legitimate business. She's tied to a physical address because she verified with the postcard through Google my business.

[00:07:22.200]
Now she can show up on Google Search and Maps will click on Continue.

[00:10:14.870]
Here's what I want you guys to do. I'm going to have another video all about how you should be naming your files. So this is a file. It's a JPEG file. It's a photo file. And see how it says image, blah, blah, blah, blah, blah. That doesn't tell us anything and it doesn't tell Google anything. So what we've got to do instead is we've got to say, OK, the healing door. I want you to notice I'm using hyphens in between each word and then we're going to do.

[00:11:21.760]
Again, look up above me. You'll see a little eye and you can click on the video. I'll be teaching you more about how to name your files moving forward. And this goes with files that you upload to Google my business files that you upload on your emails, files that you upload to your website. There's a best practice here and it's all for SEO value. So let me click save now. I'm going to go back here and it says Add photos.

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