Google Analytics 4 Events and Conversion Tracking Tutorial - Tracking Goals in Google Analytics 4

Build a custom GA4 event with Google Tag Manager and understand how an event becomes a key event and, when appropriate, a Google Ads conversion action.

FREE 16-page field guide + editable implementation bundle:
anandriyer.com/lab/resources/google-ads-convers…

The free companion system is verified for the current 2026 measurement surface, including enhanced conversions for leads, Data Manager API migration, deduplication, Tag Assistant diagnostics, and CRM reconciliation.

Recording context: Recorded in 2020, when GA4 used the term conversions where the current interface now uses key events. Use the companion resource for the current 2026 terminology and workflow.

In this video, you’ll learn how to:
• define the business event
• send event parameters from GTM
• validate the event in GA4
• map the event to the correct optimization action

What is inside the free Google Ads Conversion Tracking Recovery System:
• current product and technical architecture
• decision matrices and worked examples
• editable QA, implementation, and reconciliation tools
• primary-source links and explicit evidence boundaries

Browse all free Anand Iyer Lab resources:
anandriyer.com/lab

More tutorials and systems:
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Primary sources used for the current companion resource:
• Google Ads conversion diagnostics: support.google.com/google-ads/answer/15249267?h…
• Google Data Manager API: developers.google.com/data-manager/api?hl=en
• GA4 events and key events: support.google.com/analytics/answer/9356034

The recording teaches the named workflow at its recording date. Product interfaces and policies change; verify the current linked documentation and your account before implementation. Results are not guaranteed.

#GoogleAds #ConversionTracking #GoogleTagManager