How to Enable Auto-Tagging - How to Link Analytics and Google Ads

This tutorial shows how to enable the auto-tagging feature and pass all the important information from Google ads into Google Analytics. You will also learn how to link your Google analytics and Google ads account that will help you analyze customer activity on your website after an ad click or impression.

Here are some of the benefits of auto-tagging and linking your Google Analytics and Google Ads Account:

1.) Easily track and analyze your ad campaign performance.
2.) Understand your customer journey of how they interact with your marketing (e.g., seeing ad impressions, clicking ads) to how they complete the goals on your website.
3.) Pass on ad performance information directly into Google analytics.
4.) Analyze website and ad performance inside the Analytics dashboard.
5.) Pull in website goals directly in Google ads from Google analytics.