LinkedIn Ads Tutorial for Beginners 2020 - How to Setup LinkedIn ads

Do you want to advertise on LinkedIn? This video tutorial explains how to set up your ads on LinkedIn, choose the right marketing objective and attract more leads and prospects on the world's largest business platform.

I will be going through the following LinkedIn advertising options:

1.) Sponsored content - This advertising type is great to promote existing content published on your company page.

2.) LinkedIn text ads - You can select this option to drive traffic to your LinkedIn company page or your business website.

3.) Sponsored InMail - As the name suggests, you can deliver personalized messages to users' through the LinkedIn inbox.

4.) Video Ads - Use the power of video to reach a wider audience and tell your story more effectively.

Here are 5 tips to create a successful LinkedIn ad:

1. Write useful, unique and audience-specific ad copy
2. Create multiple campaigns to target specific audiences
3. Measure CTR, clicks and cost per result metrics frequently
4. Utilize the demographics reports to find the best performing audiences.
5. Use a custom audience to retarget an already engaged audience with your business.