How to Decrease Your Bounce Rate On Your Website

How to decrease your bounce rate on your website using these strategies. For more information on bounce rate and other great internet marketing tips please visit:

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Keeping track of website traffic, conversion rates, and other metrics are an important part of online marketing. You need to keep track of what works and what doesn't. You know that you have a problem when your bounce rates are climbing. Luckily, there are ways to lower your bounce rates and begin increase your conversion rates. Find out how by watching the rest of this video.

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What is a bounce rate? This refers to the percentage of single page visits. When a person lands in one of your pages and doesn't visit any other pages or click on any links, you get a bounce. A high bounce rate is an indication that your online marketing tactics aren't succeeding. People that leave your site without following the link or interacting with the page either didn't find the content beneficial or had an issue with your page.

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One of the first steps that you can take to lower your bounce rate is to improve the readability of your content. Make sure that you use short paragraphs. Try to avoid using more than three sentences per paragraph. You should also use short words and sentences. If you need help testing your readability of your pages, search online for the Flesch-Kincaid readability scale or use Microsoft Word to check your content.

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Next, check your page's load speed. Pages that take too long to load will get higher bounce rates. Again, you can find tools online to test your pages. Check the speed of any pages with the high bounce rate. If a page takes more than a few seconds to load, you should take steps to shorten the load time. You can get rid of some images, lower the size of your image files, get rid of scripts, and simplify your page.

You should also limit your use of your pop-up ads. Studies show that over 70% of internet users find pop-up ads to be annoying, yet they're proven to work, so you can include pop-ups, but limit them to specific pages. For example, you can include a pop-up ads on your blog post or landing pages. Adding a delay to the pop-up can also help make it less distracting.

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Make sure that you have an effective call to action. If you're not telling your visitors what their next move should be, they'll likely leave your page after reading your content. Include a call to action at the end of every page, including blog post. This call to action could be for anything. You could link to a sign up form for your email list, to a product page, or to any other page on your site. The goal is to get them to reform an action, other then leaving your site.

02:30
The next tip is to include contact and social media links on your homepage. Include your email address and links to any social media profiles that you have. Over 82% of business to business websites don't include social media links on their website. Over 68% of these sites don't include an email address on their homepage. These are simple issues to fix. You can include these links and info on your header or footer. They don't take up a lot of room.

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You should regularly post new content to your website. If a visitor arrives on your homepage or visits your blog and notices your last update was months ago, they may consider your site to be outdated or no longer in service.

Pay attention to your target keywords when creating pages. One of the biggest reasons that people leave a page is because they didn't find anything useful. The information wasn't relevant to their search. Your target keyword should be specific. Internet users should understand exactly what they're going to find in your page before following a link in a search engine results page.

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Along with targeted keywords, you need to have a good title and description for your content. The title and description are what visitors will see when your pages appear in the internet search results. Again, use your targeted keywords to focus on the specific message or point of your content.

Put these tips together to start boosting your conversion rates and dramatically decrease you bounce rates. Bounce rates are a good indication of the effectiveness of your SEO strategy. If you're not happy with your bounce rate, then use these tips to turn things around.

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