How to Leverage LinkedIn for Content Marketing

I recently had the privilege of recording this podcast with Jason Miller on location at his office in San Francisco. Jason is the Global Content Leader at LinkedIn Marketing Solutions. You may recognize Jason as a repeat guest. On his first appearance on this podcast, Jason spoke about his eBook, The Sophisticated Marketer’s Guide to LinkedIn.

Jason came to the (often boring) world of B2B marketing from the music industry, bringing his creative talents with him and applying them in a unique way. He’s made a name for himself by taking intelligent risks and embracing ideas that some may consider out of the norm. In this podcast, Jason reveals creative content marketing practices that work and how you can leverage LinkedIn Marketing Solutions to reach and engage your target audience. In the context of this podcast, Jason also reveals tips from his book, Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11.

View show notes page: bit.ly/linkedin-JM