How to Build Search Products by LinkedIn Product Manager

Product Management event in San Francisco about how to build search products.

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Curious about what it takes to build Search products?

Product Manager at LinkedIn gave an overview of the search and discovery problem, and presented LinkedIn’s approach to navigating and exploring its economic graph using search technologies. She highlighted how LinkedIn uses machine learning to model user intent, understand user query, and rank search results to deliver personalized experiences.

Shakhina Pulatova is a product leader whose passion lies at the intersection of product management and AI. Throughout her career she launched innovative products deeply rooted in Search, machine learning, NLP, predictive analytics and recommendation systems. Currently, Shakhina is a Group Product Manager at LinkedIn, where she has been leading Search and Discovery, and (more recently) profile and reputation products. Previously, she led the Discovery product team at Eventbrite and drove machine translation at eBay.

Chapter 1 0:20 Speaker introduction & the talk roadmap
Chapter 2 1:30 What is search?
Chapter 3 3:10 The concept of intent
Chapter 4 5:00 Search is about finding truth
Chapter 5 5:40 LinkedIn & search
Chapter 6 11:15 Finding & discovering opportunity
Chapter 7 11:55 Understand & predict intent
Chapter 8 19:50 Find & present answers
Chapter 9 23:30 Go beyond & inspire more questions
Chapter 10 24:20 Why you should search?
Chapter 11 28:30 Questions from the audience

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Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix.

Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles.

Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues.

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