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How to Maximize User Research Insight (Jakob Nielsen keynote)

28,722 views November 5, 2017 16:58

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Jakob Nielsen discusses how to base design changes on valid UX research methods and gain the biggest ROI from the usability investment. (From the UX Conference in Las Vegas.)

Watch the first part of this talk:
youtube.com/watch?v=xKOlga_xkKA

Learn more about our conferences: nngroup.com/ux-conference/

Read Jakob's in-depth article about how to get valid results from user research: nngroup.com/articles/ux-evidence/

Jakob Nielsen, Ph.D., is co-founder and principal of Nielsen Norman Group: User Experience Research, Training, and Consulting.

#UX #userresearch #usability

About this tutorial

NNgroup published this 16:58 video tutorial on November 5, 2017. It has been watched 28,722 times on YouTube.

Channel
NNgroup
Duration
16:58
Published
November 5, 2017
Views
28,722
Likes
392

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