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How to Conduct Research for Customer Journey Mapping

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How to Conduct Research for Customer Journey Mapping

24,823 views November 10, 2019 3:38

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When conducting research for customer-journey maps, use qualitative methods that allow direct interaction with or observation of users, such as interviews, field studies, and diary studies. To hear more about research methods for customer journey mapping, see our more in-depth article: nngroup.com/articles/research-journey-mapping/

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NNgroup published this 3:38 video tutorial on November 10, 2019. It has been watched 24,823 times on YouTube.

Channel
NNgroup
Duration
3:38
Published
November 10, 2019
Views
24,823
Likes
423

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