How To Win An Argument

Do you find yourself always losing arguments? Check out this video to find the best way to persuade your opponent.

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A Science-Based Guide to Delivering Your Most Persuasive Message
law.berkeley.edu/files/thcsj/Framing_in_RaceCon…
“Framing is a subtle yet powerful communications strategy with very broad applications,
widely used by businesses marketing their products and services, politicians pushing their policies, organizations seeking funding for their programs, and others to achieve a strategic goal.”

6 Hostage Negotiation Techniques That Will Get You What You Want
time.com/38796/6-hostage-negotiation-techniques…
“The Behavioral Change Stairway Model was developed by the FBI’s hostage negotiation unit, and it shows the 5 steps to getting someone else to see your point of view and change what they’re doing.”

An fMRI study of motivated reasoning: Partisan political reasoning in the U.S. Presidential Election
uky.edu/AS/PoliSci/Peffley/pdf/Westen%20The%20n…
“Research on political decision making suggests the ubiquity of motivated reasoning, the tendency to draw conclusions consonant with motives and desired emotional responses. We used fMRI to study partisans during the U.S. Presidential election of 2004 while reasoning about threatening information regarding their own candidate, the opposing candidate, and neutral controls.”
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