How to Successfully Beg for Money

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Begging is not exactly a noble pursuit, but if you're going to do it, do it well.

Step 1: Look nice
Look nice. When Dress for Success author John T. Malloy wore a shirt and pants and asked people in Manhattan for money to get home, he collected $7. When he put on a tie, he made $26.

Step 2: Stand in front of bakery
Stand in front of a bakery. Studies show that pleasant aromas boost generosity.

Step 3: Use pique technique
Use the "pique technique." Research shows that asking for an odd amount of money—like, 37 cents—is usually more successful than asking for a quarter, because people assume you have a good reason.

Tip
Hide your wine bottle. Beggars who look like they'll use the money for drugs or alcohol get fewer donations.

Step 4: Hold sign about them
Hold a sign that's about them—not you. One marketing intern convinced a panhandler to switch from "Help me. I'm homeless," to "If you give once a month, please consider me next time"—and her intake soared.

Did You Know?
According to one study, males give to panhandlers four to one over females.